Discovered by FATB

Officina Profumo-Farmaceutica di Santa Maria Novella

Perfumer and apothecary in Florence, Italy

Florentine perfumery and apothecary tracing its origins to a Dominican friars' garden of 1221, opened as a public pharmacy in 1612, and still making fragrances, skincare, body care and home scents at Via della Scala.

Why FATB discovered it: Tripadvisor 4.5 from 1,646 reviews; Travelers' Choice 2026 - Tripadvisor

Discovery is not verification.